Entertainment News Article | Reuters.comLOS ANGELES (Reuters) - A watchdog group known for its campaigns against on-air indecency is protesting a popular fast-food commercial featuring celebrity heiress Paris Hilton seductively sudsing both a car and herself.
The Parents Television Council said it is encouraging its more than 1 million members to voice their disapproval of the ad to Carl's Jr., a hamburger chain owned by Carpinteria, California-based CKE Restaurants Inc.
The Los Angeles-based group was also weighing whether to ask the Federal Communications Commission to declare the ad indecent, according to spokeswoman Melissa Caldwell.
"The ad crosses any sort of boundaries about what's appropriate for TV," Caldwell said, adding that the spot was "basically soft porn."
CKE Restaurants Chief Executive Andy Puzder took issue with the group's characterization of the ad as pornographic.
"There is no nudity in this ad. This isn't Janet Jackson's nipple," Puzder said in an interview. "It's just a fast-food ad. I wish they would focus on something that might be more meaningful."